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Lusi Ren

Adient Ltd. & Co. KG: Consumer and Market Research Specialist

Market Research Analyst, since Oct. 2016
- Consumer research, i.e. project lead for global consumer market research studiers, car clinics, study workshos, and presentations

- European head for trend research and face to the customer

- market analysis on developments in automotive industry and additional

- Essential role in guiding and fueling strategic, design, and product management decisions as well as for visionary vehicles for auto show exhibitions

 

Senior Project Manager (Aug. 2013 to Sep. 2016)

- B2B Market Research, i.e. researching, monitoring and analysing strategic market data, trends, expert interviews, presentations

- Head of Asia Desk and project leader in a fast-paced environment

- Presenting internal workshops in using Excel, PowerPoint, research data base, etc.

- Responsible for whole value chain from project development, budgeting, execution, to recruiting, mentoring and change management

 

Consultant (July 2012 to May 2013)

- International research marketing and communication projects for clients and presentation of results

- Planning, implementing, budgeting of multiple international projects concerning public affairs, corporate social responsibility and marketing events

 

 

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